The Sales Effort and Monopoly Capital

The Sales Effort and Monopoly Capital“, (coauthored with Robert W. McChesney, Inger L. Stole, and Hannah Holleman, Foster listed second), Monthly Review vol. 60, no. 11 (April 2009), pp. 1-23. DOI: 10.14452/MR-060-11-2009-04_1

On the eightieth anniversary of the 1929 Stock Market Crash that led to the Great Depression, the United States is once again caught in a Great Financial Crisis and deep downturn of an order of magnitude comparable to the 1930s. At the center of this crisis is plunging consumer spending, caused by the destruction of household finance as a result of decades of wage stagnation and the piling up of debt. Consumer spending in today’s economy, dominated by giant firms, is significantly dependent on the sales effort, i.e., marketing as a whole, with advertising as its most conspicuous form. But the sales effort is also ebbing in the crisis, contributing to the general decline. So integral is the sales effort to the regime of monopoly capital that one cannot be understood without the other.

  • Portuguese translation in Monthly Review, Portuguese-Language Edition, April 2009.
  • Translated in Monthly Review, Turkish edition, no. 26 (Istanbul: Kalkedon, March 2011).


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